DoorDash has added a new feature to its app that asks customers to tip when they place their order instead of when the food is delivered. This is to avoid delays. The business says that orders without a pre-tip will probably take longer and come with cold fries and warm drinks.
TechCrunch reports that DoorDash has added a new feature to its app that encourages customers to tip ahead of time. The company says this is to balance the needs of its employees with those of its customers. Customers who don’t want to tip when they place their orders now see a pop-up message telling them that their orders might take longer to arrive if they don’t tip.
The message asks, “Are you positive you want to continue? Orders without a tip could take longer for them to be delivered.” The current project seems to be a part of a larger plan to improve the delivery process so that everyone has a good experience, including buyers, delivery drivers (called Dashers), and retailers.
Jenn Rosenberg, a spokeswoman for DoorDash, explained why this change was made. “A Dasher goes the extra mile each day to help people find the best in their areas.” Rosenberg stated, “That is the reason we encourage consumers to give a tip to show their thanks.” She also said that Dashers are self-employed and can choose which orders to take or not take based on how valuable they think they are. This makes orders without tips less appealing.
In the gig economy, the idea of pre-tipping is becoming more popular. Pre-tipping appears to be a way to make sure delivery drivers get paid enough for their work, which makes them more likely to take orders quickly. This strategy is especially important because of DoorDash’s past payment problems, which caused them to change their payment procedure in 2019.
As Breitbart News revealed before, DoorDash along with other delivery services had been keeping the tips customers believed they were providing to drivers while only giving a small part of each tip to the drivers themselves.