Target is facing a storm few corporations have ever weathered, as grassroots activists launch what they’re calling a “permanent boycott.” The retail giant is now firmly in the crosshairs of a populist movement that’s fed up with woke corporate posturing and empty virtue-signaling. Spearheaded by John Schwarz and his outfit, The People’s Union USA, this boycott represents a decisive moment in the battle to restore accountability to corporate America.
The message Schwarz delivered on Instagram last week was unequivocal: “June 3 through June 9, we will be calling for the permanent boycott of Target.” But make no mistake, this boycott isn’t just about one week—it’s about sending an unmistakable message that Americans won’t stand idly by while corporations pander, flip-flop, and betray American values.
In recent months, Target has found itself in hot water from multiple directions. Initially targeted by left-wing activists angry over the company’s attempt to scale back its controversial Diversity, Equity, and Inclusion (DEI) programs, Target quickly reversed course under pressure. Now, facing backlash from everyday Americans who have grown weary of woke corporate activism, Target is reaping the whirlwind.
The numbers don’t lie. Target’s first-quarter earnings revealed a disturbing decline of 3.8 percent year-over-year in comparable sales. Foot traffic at their stores has plummeted—down 6.2 percent from March to April alone. The company’s stock price is in freefall, shedding 30 percent of its value since February. This boycott isn’t just symbolic; it’s hitting Target where it hurts the most: in its bottom line.
But let’s be clear: this is more than just dollars and cents. This boycott represents a powerful stand against corporate hypocrisy. Schwarz’s demands are straightforward and resonate deeply with everyday Americans: corporations must pay their fair share of taxes, stop exploiting cheap foreign labor at the expense of American jobs, and put an end to their relentless pursuit of woke virtue points.
As Schwarz said bluntly, “Target needs to be shut down. This corporation needs to feel the full power of the people.” His message is gaining traction because it taps into a frustration shared by millions: corporations profiting handsomely from America while actively undermining American workers and values.
Adding fuel to the fire, Target CEO Brian Cornell admitted in a recent earnings call that the backlash over their confused approach to DEI initiatives was a significant factor in the declining sales numbers. Yet, even as the company’s fortunes fade, Target’s leadership seems incapable of learning the obvious lesson: Americans don’t want lectures from their retailers—they want quality products, good prices, and respect for American traditions and values.
Reverend Jamal H. Bryant, who previously led left-wing boycotts against Target, triumphantly declared, “We have canceled Target.” While his motivations differ significantly from conservative America, his words underscore a critical truth: Target’s effort to appease the loudest voices rather than sticking to clear principles has failed spectacularly. The company finds itself caught in a no-man’s land, alienating customers across the political spectrum.
Roger Steare, a corporate ethics consultant, succinctly summed up Target’s predicament: “Flip-flopping on values is hypocrisy.” Americans see through it, and their patience has run out. Corporations that abandon principle for fleeting popularity deserve neither customer loyalty nor financial reward.
This boycott isn’t just about punishing Target—it’s about reclaiming corporate America for the American people. Schwarz’s People’s Union USA is already planning future campaigns against McDonald’s, Amazon, and Walmart. The message is clear and spreading fast: corporations that ignore American interests do so at their peril.
Conservatives must stand firm, sending a resounding message to corporate America: Stay out of politics, respect your customers, and put America First. If Target and others refuse to heed this simple wisdom, they can expect their sales, stocks, and support to continue plummeting. The American people have spoken, and the era of woke corporate activism is coming to a swift and well-deserved end.
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