It is said that Facebook (now called Meta) is focusing its new AI robots on business, with the goal of making them useful tools for marketers.
Bloomberg says that Meta’s chief product officer, Chris Cox, recently announced the company’s plan to change how AI robots are used. Meta believes there’s a chance to serve the corporate community, especially advertising, rather than only concentrating on user engagement.
“Businesses have an enormous need for better tools,” Cox said. “One of the most important ways AI will be used in the near future is to help businesses run more smoothly.”
In the past few months, Meta has made a lot of progress in the area of AI apps. A few weeks ago, the tech giant let users of popular apps like Instagram and WhatsApp use a set of free AI robots. These chatbots are driven by Mark Zuckerberg’s newest creative AI technology and can do things like make custom stickers and edit photos. They also have a variety of famous chatbot characters.
The company has been following a plan that involves releasing new features and then moving quickly to open up ways to make money, mostly through ads. This is something that Facebook does all the time, and it reminds people in the business world that in Mark Zuckerberg’s kingdom of surveillance capitalism, all paths lead to ads.
Following the success of OpenAI’s ChatGPT this past year, Mark Zuckerberg, CEO of Facebook, has turned his attention away from the metaverse and toward AI in earnings calls and developer conferences. The metaverse is the digital world that Facebook changed its name and identity for.
Even with this change, most people agree that Zuckerberg’s obsession with the metaverse is driving workers crazy:
According to Business Insider, many of Mark Zuckerberg’s staff members are growing irritated and upset with the notion of a digital metaverse as a result of his growing obsession with the idea. An executive who used to work there and just left says it’s “the only subject Mark wants to talk about.”
According to the same former worker, the business is “messaging the hell out of” the metaverse and “spinning up teams that are metaverse specific.” It is said that one team will notify every other team in the organization that a “metaverse playbook” exists.