It doesn’t matter how you look at it, Apple is raising the price that it charges for its streaming TV service. A contract will now cost over 40% more than it did before.
One-year Apple TV+ subscriptions will cost $99 instead of $69.99, and monthly subscriptions will cost $9.99 instead of $6.99.
Apple hiked the cost of a monthly contract from $4.99 to $6.99 exactly one year ago. This means that the cost has doubled in just over a year.
When people get their next bill, they will see the new prices.
The latest price changes in the streaming entertainment business are from Apple. In the past few months, Disney+, Netflix, as well as Amazon Prime Video have all raised prices on their services.
However, in contrast to its competitors, Apple has not yet shown a consumer alternative that is ad-supported.
The price increases across the board have been called “streamflation.”
A Wall Street Journal study released in August found that the average cost of using a big ad-free streaming service will be going up by almost 25% within a year. Streamers are placing wagers that customers are going to be ready to pay more or they will switch to a cheaper tier with ads, which is better for the streamer because it makes them more money.
The costs of Apple Music will also be going up for everyone. The yearly plan will now cost $109, which is 10% more than it used to be.
Another change is that Apple News+ and Apple Arcade will each cost $12.99 per month instead of $6.99.
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