Recently, Elon Musk’s Twitter was visited by the CEO of Cloudflare, a crucial provider of internet infrastructure, who noted that the site’s traffic is “tanking.” The alleged decline in Twitter traffic coincides with Threads, Mark Zuckerberg’s Twitter clone, seeing rapid growth. Within a week after its debut, Facebook’s new text-based platform had over 100 million sign-ups, signaling a rise in popularity.
According to CNBC, customers quickly adopted Facebook’s (now referred to as Meta’s) text-based platform, Threads. After a week of its debut, the Twitter clone had racked up over 100 million sign-ups. Its effective introduction, according to some industry observers, has led to a decline in Twitter’s traffic as a result of its quick development.
Web infrastructure tycoon Cloudflare’s CEO Matthew Prince used Musk’s platform to highlight a decline in traffic. Tweeted by Prince: “Twitter traffic tanking.”
In a recent analysis on Threads, online analytics company Similarweb also found a decline in Twitter traffic:
“Web traffic to twitter.com was 5% lower this week, the first whole days that Threads was broadly available, compared to the same days the week before. In contrast to July 6 and 7, 2022, it dropped 11% year over year. Even without Threads, Twitter traffic has generally decreased; in June, it was down 4% from the previous year.”
“Twitter user retention has also decreased, which is a terrible indicator for app user fidelity. After 30 days, fewer new Android users are still frequently using the Twitter app, with the percentage falling from 19% in May 2022 to 16% in May 2023. The loyalty among new Instagram users, though, has remained stable at around 40%.”
Launched on July 5, 2023, Threads is connected to Instagram and was created as a “sanely run” and heavily restricted alternative to Twitter.
In a message on the new website, Mark Zuckerberg wrote: “Threads topped 100 million sign-ups over the past few days. That is primarily a result of natural demand, and we have not even activated many promos. I can’t believe only five days have passed.”
Threads’ connection with Instagram, another social media network owned by Facebook, is one reason for its popularity. Users may sign up for Threads using their current Instagram names thanks to this clever strategy, which enables them to keep some of their followers when more users download the program. The platform’s explosive user growth has likely been aided by this smooth transition.
The introduction of Threads, however, has generated debate. Twitter’s owner, Elon Musk, has expressed reservations about the new system. Accusing Facebook of “unlawful misappropriation” of trade secrets in a letter to the social media giant, Musk’s longtime attorney Alex Spiro hinted at an impending legal dispute between the two internet titans.
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